Beauty, beyond borders.

Your shelves don’t need more products.They need more performers.

Build a harder-working assortment with highly curated emerging beauty brands selected to keep customers coming back and drive more than their share of sales.

High Street Maison founder Lisa Shelley reviewing independent beauty products

What your counter sounds like when the assortment is right:

“What’s that?”“WOW! I love this.”“I’ve never seen this before.”“I need that.”“When will you have more?”
8Independent beauty and wellness brands
10+ yearsCanadian beauty-market experience
1,000+SKUs launched into the Canadian market
Canada-wideDistribution across all provinces and territories

Meet the portfolio before you commit to the shelf.

The High Street Discovery Box brings together premium portfolio bestsellers for qualified retail buyers - a low-risk way to experience the products, textures and performance before building an opening assortment.

$119 · Qualified buyers onlyRequest the Discovery Box

The discovery feels global. The ordering experience stays local.

Your buying team gets global discovery without the cross-border work. Order in Canadian dollars from Calgary inventory, with reliable fulfilment and a partner who knows the brands and stays close to your account.

Shop Wholesale
2–3 daysOrder-processing time
CAD$Canadian-dollar pricing
CalgaryAll orders ship locally
All-in priceNo duty administration
FlexibleOrder through Faire or directly
SupportedEducation, testers and account care

What we promise every retail partner

You will never manage customs, duty or currency.

Every order ships from Calgary in Canadian dollars.

You will never launch unsupported.

Education, testers and sales assets come with the products.

You will never stock a brand we haven’t vetted for ownership, ingredients, claims and staying power.

If we wouldn’t put it on our own shelf, it isn’t in the portfolio.

Curated, Not Crammed.

A focused portfolio of credible products with enough originality to stop someone in the aisle - and enough performance to bring them back.

ILM Senteur retailer waitlist is now open

High Street Maison is the exclusive Canadian distributor for the brands shown below.

High Street Maison founder Lisa Shelley outside Neal’s Yard in Covent Garden, London

Customers come to discover. They return for the products they love.

Your team recommends it with confidence.Customers find something worth returning for.And your shop becomes known as the place that discovered it first.

Stocked in Canada. Supported from first order to reorder.
Minimal line illustration celebrating thoughtful beauty discovery

A beautiful story is only the beginning.

When every competitor carries the same brands, price becomes the comparison and your shelf stops giving customers a reason to choose you.

Before a product earns shelf space, its claims, performance, pricing and supply all need to hold up.

High Street Maison brings product judgement, Canadian market context and launch support into your buying process - working alongside your team from first look to confident recommendation and repeat order.

Think of us as your extended buying team.

From first look to repeat order.

Discover the products. Build the assortment. Launch with local support.

STEP 01

Explore

Meet a focused edit of distinctive brands and hero products selected for performance, customer appeal and repeat potential.

STEP 02

Select

Shape an opening assortment around your customers, price points and commercial goals.

STEP 03

Launch

Launch quickly with local distribution, product education, testers and sales assets - then replenish as demand grows.

High Street Maison founder Lisa Shelley reviewing natural skincare products with a retail partner

More than a supplier. Part of your buying team.

We’ve stood on your side of the counter. Before High Street Maison was a distributor, we opened and ran the first Neal’s Yard Remedies store in Canada. We know what it costs to bet your own money on a shelf, because we did.

The strongest assortments are built through shared judgement, honest feedback and people who remain close to what happens after launch.

High Street Maison works as an extension of your team with product education, creative assets, launch guidance, testers or samples where available, and a Canadian contact who knows the products and your account.

From first order to lasting partnership.
A decade in the market. Relationships built at the buying table. We’re in it with you.Experience across Canadian retail.
Shoppers Drug MartWhole Foods MarketWell.caHealthy Planet
Top 5%of Whole Body sales

The work after the introduction is what creates the result.

Following its Canadian launch with two national retailers, one High Street Maison brand grew to rank within the top 5% of Whole Body sales.

Personal support. Practical follow-through.

Thoughtful partnership shows up in the work after the product is chosen.

When our existing soap supplier could no longer fulfil our orders, Lisa quickly helped us find an alternative that maintained the quality and presentation we wanted. She made the entire transition easy, from selecting the products to setting up our wholesale account and sourcing the correct wall mounts.
Natalie, Business Operations ManagerWholesale Customer
We had tried products from several companies, and nothing felt distinctive or appealing enough for the experience we wanted to create. Lisa understood what we were looking for and recommended products with the quality, texture and subtle scent we wanted, along with practical refill sizes.
J., Marketing ManagerWholesale Customer
I’ve used High Street Maison as a supplier for years, and the service has always been incredibly personal. Lisa knows the products, understands what works for me and makes reordering completely effortless.
Phoebe, FounderWholesale Customer

Turn “just browsing” into “I came in for this.”

Your team knows its customers. We bring the products, context and local support to turn a new discovery into a reason to return to your shop.

Need help building your opening assortment? Speak with our team.