Download the Readiness Checklist For independent beauty and wellness brands
We represent a deliberately limited number of independent beauty and wellness brands, giving each the senior attention, local infrastructure and retailer support required to build lasting demand.
New partners must bring credible performance, meaningful differentiation, proven traction, operational readiness and a clear reason to enter Canada. Tell us what you have built, where customers already choose it and why Canada is the right next market. If we see a compelling fit, we will invite you to the next stage of our portfolio review.
A considered portfolio
Every High Street Maison partner requires senior attention, careful commercial management and ongoing retailer support. New partnerships are accepted only when the brand complements the portfolio and we have the capacity to represent it properly.
Submission begins a review; it does not guarantee representation. If we see a strong match, we will invite you into a direct conversation about what is ready, who will own each decision and the most practical Canadian pathway.
Next brand intake:Q4 2026
Your portfolio review pathway
Start with the Canadian Market-Entry Readiness Checklist, then check your formula against the High Street Ingredient Integrity Standard. Use both to identify compliance, labelling, formulation, pricing and operational questions before they become expensive decisions.
Outcome: You see what is ready, what needs attention and which questions to bring to the call.
Show us where the brand has earned traction, which products lead the range and why Canada is the right next market.
Outcome: We can assess Canadian potential, commercial readiness and portfolio fit without duplicating work later.
If your application shows strong potential, we will invite you to a focused conversation about Canadian opportunities, brand representation and the next steps.
Outcome: Both teams can test alignment before investing further time and resources.
Follow the delivery instructions provided for the hero products we need to experience, assess and discuss with your team.
Outcome: Product performance is reviewed before any representation decision is made.
Portfolio application
Tell us where the brand has earned traction, which products lead the range and why Canada is the right next market. We assess performance, formulation, commercial readiness and portfolio fit.
Applications are acknowledged immediately. If we see strong initial potential, we will provide instructions for sending product samples. Complete reviews are returned within 10 business days after the requested samples are received.
If your application shows strong potential, we will invite you to a focused conversation about Canadian opportunities, brand representation and the next steps. Samples are required before a representation decision is made.